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About us

Something that once started with an edgy anime t-shirt from enthusiastic teenagers, has turned into a growing international fan-base.

Kaomoji is an online clothing store inspired by Japanese street fashion and anime culture, founded in September 2015. After discovering that our friends loved the designs (which we made jokingly at first), we decided to take it to the next level and start our own brand.

kaomoji are literally Japanese smileys

There are so many kaomoji and the variations of expressions are endless, just like fashion.

“kao” (顔 – “face”) and “moji” (文字 – “letters”)
╰(▔∀▔)╯  | ٩(ఠ益ఠ)۶   |    (^_<)〜☆  |  ლ(¯ロ¯"ლ)

Since the very start we’ve had just one goal for the brand: designing fashion to express yourself, without being afraid of showing who you are. You can’t control other people's judgments, what you can control is how you deal with it. You decide what you wear and how you feel. If you wear something that makes you happy, we are happy too.
The community of kaomoji is growing internationally, because we attend a lot of (Japanese/anime/comic) conventions throughout the year. We travel with our booth to Germany, the UK, France, Belgium and the Netherlands. Once a year we make a trip to Japan for inspiration and meetings.

Do you want to know more about us?

Follow us on our social media channels! Do you have a question?
Just send an email to support@kaomoji.co.